About the Brand
Uprise Nutrition is a health and fitness company that sells health supplements and nutrition plans to support athletes to achieve peak personal performance. One of our primary goals with working with the brand was differentiating them in the marketplace. As a result, we focused on outdoor fitness and sports for the bulk of their content.
Our first step with the Instagram strategy was to create a rotation of content that accurately reflected the brand image and values. Each week we’d rotate between outdoor sports & fitness, inspiring outdoor travel and nature photos, motivational outdoor fitness quotes, brand ambassador content, promotional content, and unique fitness content (i.e. intense calisthenic workouts). Much of the content we posted that was not created in house was pulled from our growing pool of Brand Ambassadors.
In just 7 months we had doubled their Instagram followers to over 16,000. Over the course of the month, an average of 20% of their audience was engaged with their content.
Brand Ambassador Program
Each month we grew their brand ambassador programs with athletes who were excited to start selling Uprise Nutrition products for commission. We were tasked with reaching out to a minimum of 150 new ambassadors each month, and consistently had a 21% or more interested response rate, with individuals signing-up for the program.
Graphics Created By Our Team
HERE'S WHAT THEY HAD TO SAY...
“I absolutely loved working with Ashley and her team. They were very professional, knowledgeable and personable. They took great care in learning and road making the success of our brand. They were able to double our social following and helped launch a successful influencer & ambassador program, with over 150 new members each month. They even helped to design new custom branded graphics and created a social page that helped to differentiate our brand among the rest.”
- Ryan Powers, Uprise Nutrition